Tourism Projects Show Promise, Dr Hilaire Announced
Deputy Prime Minister Dr Ernest Hilaire says Saint Lucia’s tourism and private sector outlook remains strong, with record-breaking arrival figures, major infrastructure projects nearing completion, and expanded roles for new ministers aimed at strengthening culture, commerce and the creative industries.
Addressing the media during Monday’s first pre-cabinet presser post-election, Hilaire revealed that November 2025 marked a historic milestone for the country’s tourism sector.
“I am pleased to announce that November 2025 was actually the best November in history for Saint Lucia,” he said. “We saw the highest number of arrivals for November and I want to put it in context, that’s at a time when we even have a decrease in room stock available with the closure of the hotels on Reduit Beach.”
Despite those challenges, Hilaire said the sector continues to rebound strongly, supported by renewed hotel operations and increased airlift.
“Secrets is now fully operational after its reopening during the summer, and we’re looking forward to a winter of increased arrivals,” he noted. “We’ve seen a slight increase in our airlift as well, and that augurs quite well for us.”
He also pointed to upcoming additions to the tourism and wellness product, including the opening of Life Co at Morne Pimard in January.
According to Hilaire, “That will be a very significant addition to our tourism product, our wellness sector getting quite a boost with the opening of Lifeco.”
Several major redevelopment projects are also expected to move forward in the new year. “We will see the completion of the GPH projects, the boardwalk and the waterfront, the Bananes Bay redevelopment,” he said. “We will revisit it with greater vigour in the new year to ensure that the project is completed.” He added that work on the Soufriere Waterfront is also set to accelerate.
Looking ahead to 2026, Hilaire expressed optimism about the broader cultural and creative economy. “We announced in our manifesto the establishment of an Orange Economy Unit for the creative sector,” he said. “So you can expect to hear quite a lot about the creative sector, Saint Lucia and creative industries getting a tremendous boost for the next few years.”
With commerce now included in his portfolio, Hilaire explained that key agencies have been consolidated under one minister to improve coordination. “Export Saint Lucia is now part of it, so the entire brand Saint Lucia infrastructure falls under one minister now,” he said. “You will see Export Saint Lucia expanding its role and its activities, particularly working with the creative industries to take Saint Lucia’s creative sector globally.”
Cultural events are also set to play a major role in the coming year. Hilaire confirmed that preparations are underway for major festivals. “In early January, we’ll be formally announcing the jazz lineup, and from all that I’ve heard, it’s going to be quite an exciting lineup,” he said. He added that carnival preparations are already gaining momentum. “We’re expecting Carnival 2026 to be even bigger than 2025. I ask all Saint Lucians to look forward to a very, very exciting year in 2026.”
Hilaire also addressed questions surrounding the roles of newly appointed ministers John Paul Estephane and Senator Shanda Lee Harracksingh. “In the case of Honourable Harracksingh, she’s a minister in the Prime Minister’s Office, and John Paul is a minister in my ministry,” he explained.
He clarified that each minister’s responsibilities are defined by their warrant and by internal arrangements within ministries. “Honourable Estephane and myself, we’ve had some preliminary discussions, and we will have an arrangement in terms of what he provides oversight to,” Hilaire said.
According to the Deputy Prime Minister, key focus areas will include tourism, culture, creative industries and heritage preservation. “We have some new challenges in the case of heritage,” he noted. “We need to focus on getting the National Museum going, the National Archives going. Those things are important aspects of our heritage.”
He added that expanding community tourism will also be a priority. “Creative industries will be a big issue for us. Community tourism, we really want to expand it. So he and I have a lot to do,” Hilaire said.








